clock menu more-arrow no yes mobile

Filed under:

Could Bolton Wanderers Switch to Adidas?

BOLTON, ENGLAND - MARCH 10:  Ryo Miyaichi of Bolton in action during the Barclays Premier League match between Bolton Wanderers and Queens Park Rangers at Reebok Stadium on March 10, 2012 in Bolton, England.  (Photo by Ross Kinnaird/Getty Images)
BOLTON, ENGLAND - MARCH 10: Ryo Miyaichi of Bolton in action during the Barclays Premier League match between Bolton Wanderers and Queens Park Rangers at Reebok Stadium on March 10, 2012 in Bolton, England. (Photo by Ross Kinnaird/Getty Images)
Getty Images

Bolton Wanderers don't exactly have a history of kits that are classic or even kits that make you want to go "wow" when they're announced. The last couple of seasons have had a lot of hit or miss showings that end up in love/hate relationships with the fans.

Most fans will agree that the last good set of home and away kits that made their way around the Reebok came in 2007/2008 when Nicolas Anelka was still plying his trade at the club. This has a lot to do with the fact that Reebok's design department generally has not done Bolton Wanderers any favors. Most fans malign the style, materials, and fit of the Reebok shirts.

We haven't had the prospect of being picked up by another technical sponsor but what if Adidas took over for Reebok at the start of the 2012/2013 season?

Bolton's team equipment has been manufactured by Reebok since the 1993-94 season when the local company took the duty over from Matchwinner who got it after Umbro who took it from Admiral. As part of the technical sponsorship, the Reebok logo had been the chest of Bolton players from 1993 all the way until 2009 when the club signed a shirt deal with 188Bet.

In 2005, Reebok was purchased by the Adidas group for a cool $3.8 billion. After the sale happened, the club said that kids would not be affected by the merger at all. At the moment, Bolton's kit and stadium deals run to 2016. Ever since the purchase by Adidas, Reebok's profile in football (soccer) has slowly but surely decreased. Where once they had multiple teams in the Premier League (Bolton, Manchester City, and West Ham), the Wanderers are the only ones that remain.

Reebok also sponsored the likes of Iker Casillas, Thierry Henry, and Ryan Giggs where now it's only the Welshman in Reebok boots. Casillas signed on with Adidas last year and Thierry Henry is sporting Puma at Red Bull NY.

Bolton are the only team in England that have Reebok equipment. If the team switched to Adidas next year, would anyone complain? Adidas has better design departments, better availability, and better materials. The team wouldn't necessarily be breaking a contract with anyone. The particulars themselves aren't really available to the public but it begs:

What if?