We reported a month agothat an Adidas kit switch was likely for Bolton Wanderers and just last week we told you about how all the signs were lining up. Today, Bolton Wanderers and Adidas are officially official. Bolton's kit deal with Reebok lasted a total of 22 years, the longest such deal in the history of UK football.
From the club's official press release:
Allan Duckworth, chief executive of Bolton Wanderers, said: "I would like to thank Reebok for their outstanding support in their capacity as technical kit sponsor over the past 22 years. We are delighted to welcome adidas whose football performance credentials are second to none.
"The move is a logical one for all parties. Reebok's focus on their heritage in fitness and the move away from football provided this opportunity for the Club to secure a new technical kit sponsor, and in adidas we have found the very best."
Steve Holland, national sales manager of adidas commercial clubs, said: "Everyone at adidas is delighted to partner with Bolton Wanderers and thus keep the club within the adidas group.
"We have been working hard with the club to put some fantastic plans in place that will ensure we engage and excite the fans over the next few months and years. We very much look forward to building as strong a partnership as the one that Reebok have enjoyed over many years."
James Woolard, head of marketing at Reebok, said: "We have been proud to provide the kit for Bolton for the last 22 years, but our focus on our fitness heritage means we need to concentrate on products in this category.
"We remain very proud of Reebok's birth in Bolton, originally as Fosters Sports Shoes, a history which reflects our continued sponsorship of the Reebok Stadium. We look forward to maintaining our strong relationship with the club."
The deal will give Adidas exclusive rights for all matchday, training, and replica kits for the next four years. As mentioned above, the Reebok Stadium name will remain in order to continue as a historic link.
From what I can gather using the small leaked image, the Adidas template that is used on Bolton's shirt is the same as LA Galaxy's away shirt. This is just speculation and there are very few details available but the shoulders look to be about the same. Expect a white kit, navy blue shoulders, possibly navy blue under the arms, and some red accents.
We're very excited and the tease for the new kit holds lots of promise for fans. As soon as more breaks, you will be the first to know.