As a League One club, Bolton Wanderers fans cannot and should not expect top billing in terms of kit design from Macron despite the fact that the manufacturer's name is on the stadium.
Macron have a number of larger properties than us in terms of league position and worldwide reach (due to said league position) that include Crystal Palace, Stoke City, Sporting CP, Lazio, and so on. Yet, despite all that, Macron have given Bolton Wanderers a lovely new home kit. Well, lovely until your eyes travel to the sponsor logo on the front of the shirt.
The new home kit is, in truth, very pleasing to the eye. It's a very clean design in Bolton's classic home white with little in the way of distraction (sponsor logo aside). The template it uses is actually an older one, having been used on Aston Villa's 2014-15 home kit. That, however, is not a bad thing as that was a particularly nice looking shirt for the Villans.
The shirt features a navy polo collar with a narrow but deep V and no buttons to get in the way.
The collar has a lovely bit of red piping at its base with a nice little touch of red stitching to tie the club's colors all together. The sleeves and the sides of the shirt at the hem also feature navy and red inserts while the Macron logos on the chest and shoulders all match the navy blue color.
The elephant and "Supera Moras" motto take their rightful place on the back of the shirt once again.
Bolton will wear the top with their traditional navy shorts. Theses feature white piping on the sides with an insert at the hem that matches those on the shirt except with the navy color now being reversed to white. The socks to complete the kit are white with three sets of double stripes that go navy/navy, navy/red, and red/navy from top to bottom.
All told, this is one of the better Bolton home shirts that we have had in the last few years as long as you block out the yellow and blue line of bubbly text on the chest.
As we're all aware, Bolton Wanderers have just signed a betting company, "Spin and Win," to be the primary shirt sponsor and as a result of that, they're doing a genuinely positive thing for youth and academy shirts by keeping said company's name off of them.
Burnley have done something similar with their kits this year but are offering youth shirts with the option of being blank or with a free "Burnley FC in the Community" sponsor logo added to it. Bolton could have done something similar and found a good local charity to partner with or to add the Bolton Wanderers Community Trust logo in its place but it seems like an opportunity missed.
Where the kids have options, unfortunately the adults won't be so lucky. The logo looks cheap and frankly like something that deserves to be found in a league far below our own. It really is a case of a sponsor ruining the shirt and not enhancing it like some of the old Reebok tops that the Trotters wore in the good old days.
The shirt sells for the now typical price of £45 for adults and £35 for youths.
If you're overseas and want to order it, it's probably best to do so while the value of the pound is still down.